Brand/Identity Design & Execution

In 2017, Picaboo Yearbooks and Vidigami merged under Vidigami Inc. Together, their goal was to re-invent school memories as we know them.


Vidigami offers a private media management platform for schools to centralize, organize and share their photos and videos securely. 


On the other hand, Picaboo Yearbooks, leading web-based publishing platform, helps thousands of schools across North America design, print, and sell quality yearbooks to their communities, quickly, easily and risk-free. 


Bring the two together, and schools now have a complete one-stop content shop. One rich archive of authentic, crowdsourced content to create incredible publications and engage their communities.

Here is how we transformed the legacy Picaboo Yearbooks brand it into something fresh, 'craftsy', and in line with its new partner in crime, Vidigami.

While both products had established different identities, visual styles, solutions, and most of all, buyers, we needed to revisit the original Picaboo Yearbooks brandmark.


"How can we create synergy between the 2 products, while preserving the Picaboo Yearbooks look and feel that customers have grown to love over the years?"

Yearbook Publishing Meets 

Media Management.

Run the World for Typhoon Haiyan

Run The World Festival is an annual initiative by The Youth Company, a grassroots non-profit social organization based in Doha, Qatar for youth empowerment.


Each year, RTWF brings together youth across the MENA region to participate in athletics, cultural performances, music, and other activities. The goal of the initiative Is to give young people in Doha an opportunity to network, showcase talent, and promote healthy lifestyle.


Proceeds from the 2013 festival were donated to victims of Typhoon Haiyan that struck the Philippines that same year. 

As Director of Communications, I had the incredible opportunity to refresh the festival brand for the 2013 edition, in addition to managing all event communications, media relations, onsite branding, and collateral printing. The festival attracted more than 120,000 visitors.

Arab Hip-Hop Festival

In 2014, The Youth Company launched a wholly new event aimed at uniting the Middle East and North Africa's growing community of young Hip-Hop enthusiasts and artists.


Following the success of our flagship Run The World Festival, The Arab Hip-Hop Festival was a one-of-a-kind initiative. Over the course of 3 days at Hilton Doha, it brought together rappers, beatboxers, break dancers, visual artists and other leading personalities in the Arab Hip Hop world to come together, showcase their talent, and host workshops.


The goal was to provide a platform for youth to break boundaries without disrespecting traditional values, while celebrating hip-hop as a pillar in pop culture and entertainment.

Thousands of student volunteers participated in managing Festival operations and activities.

Once again,  as Director of Communications, I had the incredible opportunity to manage event communications, media relations, onsite branding, and collateral printing.


I worked closely with the TYC communications committee to build a brand that spoke to festival visitors and artists. We wanted a look and feel that was dynamic, bold, and everything a Hip Hop festival ought to be.

© 2020 by Shahla Sayeed

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