Arab Hip-Hop Festival
In 2014, The Youth Company launched a wholly new event aimed at uniting the Middle East and North Africa's growing community of young Hip-Hop enthusiasts and artists.
Following the success of our flagship Run The World Festival, The Arab Hip-Hop Festival was a one-of-a-kind initiative. Over the course of 3 days at Hilton Doha, it brought together rappers, beatboxers, break dancers, visual artists and other leading personalities in the Arab Hip Hop world to come together, showcase their talent, and host workshops.
The goal was to provide a platform for youth to break boundaries without disrespecting traditional values, while celebrating hip-hop as a pillar in pop culture and entertainment.
Thousands of student volunteers participated in managing Festival operations and activities.
Once again, as Director of Communications, I had the incredible opportunity to manage event communications, media relations, onsite branding, and collateral printing.
I worked closely with the TYC communications committee to build a brand that spoke to festival visitors and artists. We wanted a look and feel that was dynamic, bold, and everything a Hip Hop festival ought to be.