Run The World Festival
The Youth Company
Each year, RTWF brings together youth across the MENA region to participate in athletics, cultural performances, music, and other activities. The goal of the initiative Is to give young people in Doha an opportunity to network, showcase talent, and promote healthy lifestyle. Proceeds from the 2013 festival were donated to victims of Typhoon Haiyan that struck the Philippines that same year.
As Director of Communications, I had the incredible opportunity to refresh the festival brand for the 2013 edition, in addition to managing all event communications, media relations, onsite branding, and collateral printing with vendors and sponsors.
The festival attracted more than 120,000 visitors.